Africa’s online travel agency – Travelstart.com.ng, says it’s experiencing a significant and steady growth of the Nigerian online travel market in 2013, and the expansion of its own Nigerian branch operations as users turn to web and mobile devices to fulfil their travel needs, browsing travel websites for travel tips, advice and information about different destinations to visit.
“The substantial growth of online travel bookings in Nigeria signifies strengthening times for Travelstart in 2014 and we look forward to seeing more Nigerians consume travel content on our website.” says Maija de Rijk-Uys, Head of International Markets at Travelstart.
With more airlines, hotels and global tourism agencies relying on internet, Travelstart Nigeria witnessed a substantial growth rate in the number of travellers who made their travel bookings on the website in 2013. According to Travelstart 2013 data, the customer base has tripled since 2012. Unique visits to the site almost doubled year on year and bookings increased by 112% as travellers across Nigeria booked air tickets to different destinations through the online travel agency.
“We are motivated by this positive growth in the local online travel industry and we are happy to provide Travelstart customers and prospective users with an easy and secure way to book flights online in 2014” said Lilian Obinna-Igwe, Country Manager.
Last year’s increase in online travel sales in 2013, and the intensified demand for an easy-to-use online travel booking platform indicate Nigeria’s transition into the tech age who are always online on their mobile phones, a move that made the firm to launch a mobile flight booking website recently.