State organizations will now be expected to advertise digitally following a drafted amendment requiring state organizations to advertise on online platforms in a bid to have more reach and save a tangible amount of money too.
The government aims to cut down the advertising budget by more than 50 per cent this year and 70 per cent next year. The move to digital advertising by the organization will save Ksh5 billion each year and still develop the use of ICT for economic growth while at it.
“We in the national government have taken that decision and its going to cascade down to the county governments. We need to move from analogue way of doing business to digital,” said Ministry of ICT cabinet secretary Dr Fred Matiang’i .
10 million Kenyans have access to the internet which is higher than the combined national circulation of the three leading local newspapers which has an audience of less than two million.