In a move to up its marketshare in Kenya, Asus, the world’s top three notebook PC maker has taken to university students to market its portable PC gadgets as appetite for tablets and other portable PC gadgets grow in the country, especially among the youth.
Dubbed university activations, the month long campus campaign will highlight the company’s products most notably the Fonepad and the recently launched Transformer Book T100 to deepen its penetration in the market.
“Through these activations we hope to showcase among other products, the Transformer book, the Vivobook windows 8 touch notebook and the Intel powered Fonepad-which offer needs such as affordability, mobility, improved graphics and longer battery life. All of these appeal to the Kenyan youth.” said Asus product manager Mr. Chris Wen.
The firm says its Transformer Book T100, which is detachable, can be used as both a notebook and as a tablet while its Fonepad-doubles up as a tablet and phone and comes with the android software which has applications that can prove useful in their daily student life.
The students will have firsthand experience to interact with the company’s products and receive Asus branded merchandise or act as the firm’s campus brand managers.
According to Mr. Wen the campaign promises to be a holistic experience that will demonstrate technology, precision, style and entertainment. Brand ambassadors with special branded Asus outfit will be at hand to promote the campaign and giveaways ASUS devices.
“These are young students who are acquiring notebooks or tablets for the first time and for that reason, they are our first target market because we want their first experience with such products to be ASUS. As opinion leaders in their circle of friends and family, we’re interested in them,” added Mr. Wen.
The activations have been done at Catholic University and USIU (United States International University).