Online travel agency, Travelstart, has launched Cash-On-Delivery (COD) payment option in Kenya to help customers book and purchase flights online and make payments by cash once the tickets are delivered at their doorsteps.
Available for all domestic and international flight purchases made on the Travelstart.co.ke website as well as for phone-in clients, and soon coming on the mobile site, COD will help rake in more buyers who trust the traditional method of payment. Travelstart will not charge customers any fee for choosing the COD option when booking their flights.
According to Bryan Kariuki, Country Manager of Travelstart Kenya, “With the launch of our COD services, we expect to reach out to the growing numbers of Kenyan travellers who do not have credit cards or make use of EFT for online payments.”
Karuiki said the firm will offer same day delivery for flight bookings made before or by 12pm and added that the COD service is currently available in Nairobi only but will be extended to other Kenyan cities in the near future.
Cash-on-delivery is a typical payment method that most Kenyan e-commerce websites use to encourage shoppers online, and has helped ecommerce websites reach a wider audience. Kenya’s top eCommerce sites including Jumia, Rupu among others are using COD payment option to drive consumers to shop online.
Launched in 2012, Travelstart says it has witnessed significant growth in terms of website traffic and online sales. Online sales increased by 65% between 2012 and 2013, while traffic to the website increased by 42%. In line with this growth, Travelstart is responding to the increasing demand of Kenyan travellers by introducing the new payment option – Cash on Delivery – to cater for customers’ needs.