Home Startups Jumia Launches “By Naija” to Promote Fashion Made in Nigeria

Jumia Launches “By Naija” to Promote Fashion Made in Nigeria

by Shiko Gathoni
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JUMIA, Nigeria’s leading fashion store has rolled out the proudly Nigerian Fashion “By Naija” in a bid to recognize local talents by welcoming as many Nigeria brands as possible to reach their target audience online at ease as well as get the maximum exposure for their brand.

With an industry that has grown so big over the years having the most talented fashion designers making everything from clothing and accessories to shoe and beauty products from scratch, the platform will be a stepping stone for designers in their recognition across borders with the latest addition of over 50 New Nigerian brands.

Jumia has been working with some of the biggest fashion designers who have since seen success with selling their products online especially on; CEO 24 Apparel Temitayo Eyitayo “It has been a great journey for 24 Apparel being on Jumia. Ever since we launched our clothing on Jumia it has helped increase sales by a great volume and also recognition for the 24 brands in terms of marketing and visibility.”

Jumia offers everything from fashion, consumer electronics, and home appliances to beauty products.


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