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Home Tech Google Plus Is More Appealing Than Twitter, Says Forrester Data

Google Plus Is More Appealing Than Twitter, Says Forrester Data

by Caroline Vutagwa
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g+

It appears that Google Plus has its good side; of course, one cannot match Google Plus with Facebook for either number of users or intensity of usage, but g+ offers marketers the opportunity to build deeper social relationships than you might think more than Twitter.

According to Forrester data, Google Plus has nearly the same number of users as Twitter, with both sites being visited at least monthly by 22 percent of US online adults (compared with Facebook’s 72 percent).

It will be okay to say that Google Plus is more popular than both Pinterest and Instagram. It is also a tight race when it comes to followers on Google Plus versus Twitter.

In February, Forrester studied the social profiles of 50 leading companies on seven social networks and found that these brands, on average, have collected 90 percent as many Google Plus followers as Twitter followers.

What’s more, these followers engage much more regularly with Google Plus posts compared with Twitter posts, with nearly twice the engagement rate.

“Considering Google Plus’ benefits, it’s surprising that more than one-third of large brands don’t use the site,” writes Forrester vice-president and principal analyst Nate Elliott in new research.

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