Third largest U.S carrier will no longer sell Blackberry phones after April 25 after an ugly war of words over marketing snafu.
It all started out as a war of words has eventually resulted to a permanent separation between the two companies having the technology company not to renew T-Mobile’s license that expires on the 25th.
“Blackberry has had a positive relationship with T-Mobile for many years, regretfully at this time , our strategies are not complementary and we must act in the best interest of our BlackBerry customers, we hope to work with T-Mobile again in the future when our business strategies are aligned,” said CEO, BlackBerry, John Chen.
The mobile carrier was evicted after the smartphone manufacturer called it out since T-Mobile was trying to convince its customers to switch to iPhones. BlackBerry’s market share has in the recent past dropped incredibly having very low smartphone activations.
The breakup could however turn out positive to T-Mobile considering just like any other carrier, the company must pay a ‘service access fee to BlackBerry for every one for the company’s phones its sells. It was earlier easy to take in since blackberry was the worlds dominating mobile maker but even after the fee reduction, its still not as profitable.