Asus Doubles its Electonics Warranty Scheme

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Asus-Zenbook-PrimeNotebook PC maker Asus doubled its warranty period on its notebooks from one year to two years in Kenya in a move to strengthen its product service portfolio and attract more sales countrywide.

The firm said it will be responsible for replacing the product or defective part of the product based on diagnosis and then  the repaired product or part will be under warranty for three months or the reminder of the warranty depending on what is applicable in the scenario.

According to Chris Wen, Product Manager, Asus Kenya, the warranty will begin on the date of purchase and in a situation where the date of purchase cannot be validated, the warranty will begin from the day of manufacture. He added that the warranty will exclude accidental damage, misuse and installations of unrelated Asus software.

With this new scheme, the Taiwanese company hopes that consumers will have greater assurance of a worthwhile investment when it comes to the purchase and subsequent ownership of these devices.

“As an emerging product in the market, locally, we felt it was crucial that we assure our customers of our continued support even after purchase of product to ensure that they do get the most out of the products and have a great experience.” said Mr. Chris Wen, product manager, Asus Kenya.

The two year service contract increases the current one year warranty coverage that was already one of the strongest offered. It also beats the average industry warranty which is currently one year.

“Asus has succeeded in the competitive Information Technology (IT) industry by simply focusing and developing a strong advantage in product design, technology, quality and value cost.” Said Mr. Wen

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. He also teaches entrepreneurship at Moran Technology & Management Institute (Moran Tech). Follow him on X: @SamWakoba