US-based WorldPay,which offers payment processing, risk and alternative payments, and ZNAP™, the mobile business platform and making plans to enable multi-channel commerce for new and existing businesses. The joint offering has already been deployed by the Rugby Football Union (RFU) at Twickenham Stadium.
ZNAP is a mobile app that allows customers to shop, pay, and receive special offers and loyalty rewards through their smart device. By integrating WorldPay’s payment gateway into ZNAP, customers can choose their preferred method of payment from a portfolio of more than 200 alternative payment methods, as well as traditional credit and debit cards.
Highly scalable and adaptable, the solution requires no additional infrastructure or hardware, allowing businesses to quickly and simply create a new sales channel with minimal expense.
Kevin Dallas, Chief Product and Marketing Officer, WorldPay e-commerce said: “By partnering with ZNAP we can offer businesses a highly competitive multi-channel service. Our unrivalled alternative payment portfolio means that businesses using ZNAP can instantly gain access to hundreds of payment options to offer customers their preferred payment method. Payments made through the ZNAP platform are routed through WorldPay.”
Hooman Mazaheri, European CEO of ZNAP said: “We want to transform payments from a simple transaction into new sales opportunities for businesses and a compelling purchasing experience for consumers. For consumers it’s about helping them discover and buy the best products at the best prices simply and securely, and be rewarded for their custom. For businesses it’s about better engagement with new and existing customers to drive sales through the delivery of meaningful information and offers.”
Jonathan Harris, Finance Director, Twickenham Experience Limited said: “As an international venue, we need to offer fans excellent customer service, regardless of where they’ve travelled from. With ZNAP and WorldPay’s offering, we can now speed up shopping times, reduce queues and deliver special offers and loyalty rewards to our customers via their preferred payment method.”