CEO Weekends: Ex-Jumia’s Raphael Afaedor Launches Supermartng.com |a Grocery Ecommerce & Delivery Service

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Raphael and Tunde during Jumia days.
Raphael and Tunde during Jumia days.

A builder will always remain a builder, even with millions in the bank. After his  recent exit from Rocket Internet-backed Jumia, co-founder Raphael Afaedor has launched Supermart, a 3hr online grocery delivery service that allows customers shop for groceries from leading supermarkets in Lagos.

Afaedor teamed up with Gbolahan Fagbure, Jumia’s ex-COO  to build this awesome online grocery store which will allow customers to buy items from various supermarkets all from the Supermart website, thereby saving them time and even money.

According to Raphael, “knowing that customers typically go to multiple supermarkets to complete their grocery shopping led us to develop this service. Supermart allows customers easily add items from the multiple stores into one basket and pay once. For the first time in Nigeria, customers will be able to select when their order is delivered to their homes or offices, which can be in as early as three hours.”

Supermart aims to use great customer service by using personal shoppers to individually pick customer orders, select them carefully and then have it delivered by the firm’s delivery drivers.

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“we have worked very hard to build a service we believe will add a great deal of convenience to the lives of people who prefer not to spend hours driving between various supermarkets, looking for parking at busy supermarkets and waiting on queues to pay for their shopping,” said Gbolahan.“Our drivers are friendly and will carry your groceries all the way to your door even if you live on the fourth floor of a building with no elevator…they go the extra mile.”

To offer this time-saving service, which they estimate saves customers as much as 6 hours every week, Supermart has partnered with leading retailers for gourmet groceries and customers can currently shop from the 18,000 items these stores have for sale.

Supermartng will start operations in Victoria Island, Ikoyi, Marina and Lekki (up to VGC) and subsequently expand to other parts of the city.

Afaedor’s friend and former Jumia co-founder Tunde Kehinde went out earlier to launch his new venture dubbed APost after Jumia appointed new managing directors.

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba