Orange Launches the Orange Alliance to Address Key Challenges

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Orange has launched the Orange Alliance to leverage its best practices and  experience in markets across the world in a move it says will help it provide telecommunications  operators located outside its footprint with the means to stimulate  growth and address key challenges in their domestic markets.

The Orange Alliance will provide tailor-made services and support, and will  offer access to Orange Group products, services and procurement  activities as well as international roaming.

According to Élie Girard, Senior Executive Vice President  of Strategy & Development at Orange,”Through the Orange  Alliance program, we hope to support the growth of third-party operators  by providing them with access to high-value services based on the  Group’s extensive experience and know-how as one of the world’s largest  telecoms operators. As it grows, the program will  form a community of operators that will benefit our development strategy  and increase the visibility of Orange across the world.”

Operating in over 30 countries in Europe, Africa and  the Middle East, Orange’s know-how and proficiency has seen it  build specific  product portfolios, systems and organizations that have been  proof-tested in highly competitive markets.

The firm says through its new Orange  Alliance, operators will gain know-how  and experience to effectively meet the specific challenges  presented by their markets. The program, which covers a broad range of  services, provides partners with the resources to act independently  while benefiting from the support of an international Group. Based on a  catalogue of services, best practices and expertise, operators can build  their own program according to their particular requirements.

This  modular approach covers:

  • Innovation, procurement of service platforms, marketing and pricing support
  • Sourcing of handsets and customer equipment
  • Human resources: access to the management and leadership development  program and other training programs developed by Orange
  • Roaming: access to international roaming solutions and support for agreements
  • This catalogue can be reinforced with specific consultancy missions

At the moment, Vini, a French Polynesia-based operator, and ZonOptimus, a  Portuguese operator, have signed up to Orange Alliance services and the firm is in talks with further operators from around the world to join the community.