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Orange has launched the Orange Alliance to leverage its best practices and experience in markets across the world in a move it says will help it provide telecommunications operators located outside its footprint with the means to stimulate growth and address key challenges in their domestic markets.
The Orange Alliance will provide tailor-made services and support, and will offer access to Orange Group products, services and procurement activities as well as international roaming.
According to Élie Girard, Senior Executive Vice President of Strategy & Development at Orange,”Through the Orange Alliance program, we hope to support the growth of third-party operators by providing them with access to high-value services based on the Group’s extensive experience and know-how as one of the world’s largest telecoms operators. As it grows, the program will form a community of operators that will benefit our development strategy and increase the visibility of Orange across the world.”
Operating in over 30 countries in Europe, Africa and the Middle East, Orange’s know-how and proficiency has seen it build specific product portfolios, systems and organizations that have been proof-tested in highly competitive markets.
The firm says through its new Orange Alliance, operators will gain know-how and experience to effectively meet the specific challenges presented by their markets. The program, which covers a broad range of services, provides partners with the resources to act independently while benefiting from the support of an international Group. Based on a catalogue of services, best practices and expertise, operators can build their own program according to their particular requirements.
This modular approach covers:
- Innovation, procurement of service platforms, marketing and pricing support
- Sourcing of handsets and customer equipment
- Human resources: access to the management and leadership development program and other training programs developed by Orange
- Roaming: access to international roaming solutions and support for agreements
- This catalogue can be reinforced with specific consultancy missions
At the moment, Vini, a French Polynesia-based operator, and ZonOptimus, a Portuguese operator, have signed up to Orange Alliance services and the firm is in talks with further operators from around the world to join the community.
