VERVE Launches New Rewards Programme

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verveVerve cardholders  in over 100 merchants in Nigeria has a reason to smile after the payment cards firm announced the launch of Verve Rewards.

Verve Rewards is a loyalty programme aimed at rewarding Verve card holders every time they make purchases, online or in-store, with their Verve cards. The users will either earn Instant Discounts or Cash Back of around 1% to 17.5% depending on the specific merchant.

Merchants participating in the rewards programme include Wakanow.com, Health Plus, Konga.com, Samsung Sims, Yellow Chilli, Tripican.com among others.

According to Charles Ifedi, Chief Executive Officer, Verve International:“It is a great pleasure to announce the introduction of our Verve Rewards scheme that will enable Verve card holders benefit from exclusive deals. Verve is the biggest payment card in Nigeria and Verve Rewards has been designed to ensure each of our 18 million customers across the country gets benefits every time they put their Verve card to use.”

An Instant Discount enables Verve card holders pay an amount less the total cost of items purchased. With Cash Back, Verve card holders receive a cash refund, which is a percentage of the amount purchased.  These cash refunds are accumulated into a virtual Verve Rewards account which can be put to use on subsequent purchases.

Sim Shagaya, Founder & CEO, Konga, said:“We are proud to partner with Verve to offer our customers 1.5% Cashback when shopping at Konga.com. Our customers benefit from this program by accumulating cash refunds from Konga.com and other merchants, which can be spent at Konga.com in the future.”

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Sam Wakoba
Based in Nairobi, Kenya, Sam Wakoba is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba