MTN has partnered with fuel providing giant, Vivo Energy to introduce points service system for the telecommunication company’s mobile money customers.
Vivo Energy operates across 16 African markets and distributes and markets Shell branded products.
David Mureithi, executive vice president for supply and marketing, Vivo Energy said: “This alliance confirms Vivo Energy’s objective to continuously bring innovative solutions to our growing number of customers.”
So this is how the users will get their points, every time an MTN subscriber refuels at Shell service stations in Botswana, Ivory Coast, Guinea Conakry, Ghana and Uganda, they will receive points for purchases made.
The five countries are the markets where the service would be rolled out first, and later introduce it to other African countries where both companies operate.
In the agreement, Shell service stations are supposed to be ‘Cash In’ and ‘Cash Out’ points for MTN mobile money customers as well as will provide float to mobile money agents.
Customers will also be able to use mobile money as a made of payment for products and services at the stations. In turn, stations will stock and sell MTN airtime through MTN mobile money.
“We are confident that, together with MTN, we shall remain at the forefront and offer our customers the opportunity to use a modem money transfer and payment tool on our service stations. Partnerships like the one we have established with Vivo Energy present an opportunity for MTN to make the lives of millions of MTN Mobile Money customers a whole lot brighter, by adding more convenient, easily accessible mobile money merchants to our already extensive footprint,” Pieter Verkade, MTN group chief commercial officer.