GfK, a global market research company has developed a smartphone app that will deliver business and entrepreneurial content to thousands of small business owners across South Africa for free. The app which is known as ‘Fundi’ offers users mobisite Builder to allow them to build an online profile for your business and receive a dedicated URL accessible on desktops and mobile devices.
Users can provide their short overview of their business, list their services as well as provide their contact details and social network links. This will help interact with other business owners on discussions concerning challenges and solutions for your business.
GfK will in exchange monitor the users’ smartphone usage so as to understand how consumers are using their mobile devices and also ensure that they deliver the best possible content. Private user information is not accessible to GfK meaning the system is POPI compliant.
The information that GfK gets uses it to understand which types of mobile websites and applications are most popular in South Africa hence helping media planners identify the most valuable mobile platforms to advertise on and also to author reports on mobile usage trends in South Africa.