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The communication service provider, Orange has made a partnership with a local musician Juliani in selling his album ‘Exponential potential’ all over the country. In the partnership they will initiate road shows in Mombasa, Nairobi, Eldoret, Kisumu and Nakuru.
The campaigns goal is to employ digital engagement via social media platforms because the two entities target mostly the youth who are the main users of the internet.
‘Orange is continuously improving on the avenues it employs to effectively engage with the youth. Our association with Juliani is a strategic move in that direction to better galvanize our presence with this target market.’ The CEO of Orange company Mickael Ghossein said.
The albums order will be done through the company’s mobile money platform where customers will receive 20% discount when they purchase through Orange money.
