uAfrica.com provides multi-channel cloud based e-commerce services to SMEs across Africa and has been in operating in the e-commerce industry since 2004.
“Over the last two years, a substantial portion of locally established online South African eCommerce companies have benefited from an influx of global investment.
h from a return perspective and the growth in the number of local skilled experts working on IT and application developments,” says Higgins.
Higgins is the founder and former MD of bidorbuy.co.za,. He joined the team in 2012 following which the company rebranded as uAfrica.com in order to facilitate a broader focus on all aspects of e-commerce.
Together with uAfrica.com’s director of Technology Jaco Roux Higgins plans to continue leading the company forward with more focus put on eCommerce facilities that meet the needs of the locals
“Too often international products offer services that aren’t always applicable to a very local audience – we plan to shift the paradigm as we take International best practices and add relevant localisation giving merchants and consumers the best of both worlds,” adds Higgins.