CEO Weekends:Philips Luminates Wilaya Building In Morroco As Part Of Their Cairo-Cape Town Road Show




Royal Philips has unveiled lighting makeover of the historic, Wilaya building in Casablanca, as part of its fifth consecutive pan-African Cairo to Cape Town roadshow.

Philips has installed its latest range of LED luminaries providing a palette of 16 million colors that can create an inspiring lighting show and highlight the Wilaya’s features as never before. The innovative LED lighting allows energy savings of up to 80 percent and has a lifetime of up to 100,000 hours compared to 12,000 hours with conventional lighting solutions.

The Roadshow will make its way across seven countries and ten cities in Africa. The next stop will be in Nairobi, Kenya on 17th June. 

All of the installed luminaires are dimmable and colour-changing making it possible to modify the lighting according to the event taking place (ceremonies, concerts, prayers, etc.), the time of day or the season. The illumination of the Wilaya has contributed to the beautification of the city, while significantly reducing energy consumption, which is aligned to the ambitions of the Moroccan government to be more energy efficient. 

“As our regional headquarters for the Maghreb region, Morocco has always been very important to Philips. We enthusiastically support Morocco’s ambitious energy efficiency goals”, says Eric Heutinck, CEO, Philips Maghreb.

Energy demand in Morocco is expected to double by 2020 and triple by 2030. As part of their ambitious energy strategy, Morocco aims to save 12% of energy by 2020.

“In addition and to reiterate how innovative lighting solutions can make a real difference in Morocco, we will officially open a Philips community light center on 30th May in Quartier Fath, Rabat. A Philips community light center is an area of 1000m2, or the size of a small soccer pitch, which is lit up with the latest solar-powered LED lighting. The light center “extends the day” using the power of the sun thus providing safety and security and enabling community life after dark”, Eric Heutinck adds.

the iconic Wilaya building in Casablanca’s city hall, on the Mohammed V Square. Casablanca’s city hall Wilaya is the city’s primary place of government. It was designed by French architect Marius Boyer and completed in 1927.

Casablanca is the third destination on Philips’ annual flagship Cairo to Cape Town Roadshow (from 14th April to 3rd September 2014) which focuses on two key challenges facing Africa today – the need for energy-efficient lighting and the revitalization of African healthcare infrastructure. Philips has committed to illuminating one iconic monument in every city visited during the roadshow with the latest LED technology. As the number one LED lighting company in the world, Philips will now provide a stunning lighting makeover of historic, well-recognized monuments in African cities.