Africa Internet Holding (AIH)’s online food ordering service Hellofood has partnered with Tigo to have the app pre-installed on Tigo smartphones to allow Hellofood customers to order food online or via the app, and have it delivered to their doorstep.
The American pizza giant Domino’s Pizza, which has already been established in parts of Africa for several years, has joined hellofood.ma in a move set to boost the company’s sales and give customers a new, simple and practical way to order food.
“We’re observing more and more that the demand for fast food, primarily in Casablanca, is considerable” said Maria el Fassi, Country Manager of Hellofood Morocco. She added: “It’s a real economic motor, since it not only places restaurants in competition with each other, thereby pushing them to improve their menus, but it also helps to considerably increase their sales.”
Residents of Accra can also now have freshly made pizza delivered directly to their doorstep after Hellofood’s new partnership with the Pinocchio. Hellofood is available on AppStore and the Android Market will be automatically pre-installed for free on the and recently signed partnerships with both Lumia and Samsung Galaxy S5 to come pre-installed on the devices for a greater reach. Tigo’s move is a great one as the telecommunications firm is available in various countries across Africa.
Tigo is a Millicom company, part of the AIH with both Rocket Internet and MTN.
