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ASUS To Introduce New Hybrid Gadgets To its Product Portfolio

Asus has announced the introduction of new products to add to its product portfolio at the annual Computex event in Taiwan.

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The Taiwanese pc and tablet manufacturer has made the announcement that it is introducing a number of new hybrid gadgets which include the Transformer Book V, Transformer Book Flip and the Transformer Book T300 Chi in a bid to strengthen its innovative product portfolio 


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The product announcements come at a time when the industry has been experiencing a growing demand of converged products. According to the company the Transformer Book V is a revolutionary gadget that will address the challenge of handling multiplicity of products by consumers.


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“Over time consumers have always wanted to carry a Smartphone, a tablet and maybe a laptop PC or an Ultrabook on a single platform. The Transformer V, which is the future of convergence, solves this as it merges the three products, all into one.” Said Asus Kenya Country Product Manager, Mr. Chris Wen.


Regarded by Gartner research as a market leader in the hybrid PC market, Asus has been keen to further reinforce its position by adding to its hybrid collection.  As a hybrid product, the Transformer Book Flip is a laptop with 360- degree touch screen that flips in an instant for use as a powerful laptop a responsive tablet or anything in between. The Transformer Book T300 Chi on the other hand is a detachable 2-in-1 laptop with a slim profile.

 “The unveiling of the hybrid products lineup shows Asus commitment in advancing our customers’ needs such as entertainment, portability and convenience.” Said Mr. Wen.

 Other products announced at the trade show event include Asus Fonepad 8 (FE380CG), featuring the latest 64-bit Intel Atom™ Z3560 1.8GHz quad-core processor, the LTE enabled version of the Asus MeMoPad 8, the Zenbook NX500 with a 4K/UHD (ultra-high-definition) display, RT-AC3200, the world’s fastest tri-band 802.11ac Wi-Fi router, and ProArt PA328Q, a 32-inch 4K/UHD monitor.


Other than the Transformer Book Flip which is expected to be launched in Kenya in July, the launch dates and pricing for all the other devices have not been revealed yet.


ASUS is a worldwide top-three consumer notebook vendor and maker of the world’s best-selling, most award-winning, motherboards. with a broad portfolio that includes motherboards, graphics cards, optical drives, displays, desktop and all-in-one PCs, notebooks, netbooks, servers, multimedia devices, wireless solutions, networking devices, tablets and smartphones. Driven by innovation and committed to quality, ASUS won 4,168 awards in 2012 and is widely credited with revolutionizing the PC industry with its Eee PC™. ASUS has more than 12,500 employees around the globe with a world-class R&D team of 3,800 engineers. Company revenue for 2012 was approximately US$14 billion.


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