Malta-based Busy Rooms and Ghana’s Apstar Tours, a tour operator have partnered to help 100 hotels across Ghana, Nigeria, Sierra Leone, Mali, Burkina Faso, Ivory Coast and Guinea get more more international customers.
The deal will see Apstar Tours hotles use Busy Rooms central reservation system expected to link to a wide range of global distribution partners and increase its revenue, contracting and marketing services and allow for quicker selling of product to a larger audience online.
According to Andrew Ransley, Vice President Sales EMEA for Busy Rooms: ‘We are always pleased to welcome new hotel clients to the Busy Rooms service. Thanks to Apstar Tours we have been able to quickly gain access to a wide range of different hotels across West Africa. We are looking forward to bringing these hotels new business and giving them true global online presence.’
Busy Room is a 360 degree accommodation distribution agency designed to help both accommodation providers and online sales channels to gain access to hundreds of partners through a single contract. Customers can easily and efficiently exchange all relevant content and reservation data required for the optimal sale of rooms online.
Busy Rooms plans to work with Apstar Tours in the coming months to further connect with hotels across the whole of Africa. Busy Rooms sees Africa as a market with huge potential growth and looks forward to exploring it further.
Kwabena Appenteng, Managing Director of Apstar Tours, added: ‘I am personally extremely pleased to be signing this deal with Busy Rooms. Busy Rooms will allow these hotels to fulfil their potential by supporting them with all the services needed to grow their business.’