Rocket Internet’s Jovago Partners With TripAdvisor to Double Up its Listings

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jovago AIH backed online hotel booking site Jovago, with around 5,000 hotel listings in Africa has partnerd with TripAdvisor, a global travel site with over 4 million accommodations in a move the firm says will make hotel booking easier for travelers.
“TripAdvisor is delighted to partner with Jovago to offer travellers a diverse selection of hotels across Africa,” said Adrian Hands, Senior Director, Account Management, EMEA at TripAdvisor. “The partnership helps make booking these hotels as easy as clicking a button, whether travellers are on their desktop or mobile.”
This new partnership with TripAdvisor will afford travellers visiting the TripAdvisor site the opportunity to gain direct access to Jovago’s diverse selection of hotels in Africa.

TripAdvisor users will be able to book immediately exclusive deals on hotels on Jovago.com. Users can now click directly on the hotel search result link of their choice to make their bookings easily, while also checking out the reviews made by other travellers.

“TripAdvisor is a remarkable tool for travellers around the world looking to make smart and informed decisions when planning and booking their trips,” said Marek Zmyslowski, MD of Jovago Nigeria. “Jovago is focused on helping travellers find the best hotels no matter where they may be and making the process as convenient as possible. We are very excited to be partnering with TripAdvisor to assist their users in creating memorable journeys, every time they travel.”

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Sam Wakoba
Based in Nairobi, Kenya, Sam is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba