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MTN Uganda Launches MTN mFaith to Spiritually Nourish its Subscribers

MTN_Logo_onlyMTN Uganda has launched MTN mFaith, a subscription SMS service that will enable customers to get inspirational messages like verses from the Bible or the Quran direct on their phones.

Available to all MTN customers, MTN mFaith can be activated simply by dialing 158 and choose between Christian or Islamic messages for UGX 100/ per day or UGX 500/- per week.

According to Ernst Fonternel, the Chief Marketing Officer of MTN, “Religion is something Ugandans cherish and so we are providing spiritual nourishment to believers direct onto their phones through MTN mFaith.”

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Though the move is aimed at increasing revenue sources from its over 9 million subscribers Fonternel said the services are aimed at adding value to its customers apart from just using their phones to access MTN’s fast Internet, making voice calls or using its Mobile Money network plus its various innovative value added services.

Sam Wakoba
Sam Wakobahttp://techmoran.com
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs  TechMoran.com, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

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