Rocket Internet’s ‘Amazon’ Linio Raises $79M for Latin American Expansion

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135242-994db6b3-fabb-4a81-963a-a7ed31ddd092-imagen_25203-large-1404819934Rocket Internet’s Linio, a Latin American e-commerce firm has today raised around of investment for 58 million Euros ($79) led by Northgate Capital and Access Industries to fuel its growth in Mexico, Colombia, Venezuela and Peru and as well expand its presence to other countries in Latin America.

“This investment is another testament to our success. This will help us continue our geographical expansion to more countries in Latin America, starting with Chile. We will also continue to improve our technological platform and invest in marketing for our existing markets, Mexico, Colombia, Peru and Venezuela. With this new investment Linio will continue to position itself as the best choice for Latin American consumers, offering more than 100,000 products of high quality international brands at competitive prices in each of our countries” said Andreas Mjelde, CEO of Linio.

LinioLinio continues to pioneer e-commerce in some of the fastest growing countries in the world, offering an online shopping experience that is fast, secure and convenient with a wide range of products. Linio continues to strive to provide their customers with the best offers including multiple payment options, free returns and the best customer service.

This expansion began in June with the launch of Chile, a leader of e-commerce in the region.

Access Industries and Northgate Capital join Latin Idea, Tengelmann Group, JP Morgan Asset Management, Investment AB Kinnevik, Summit Partners and Rocket Internet as investors in Linio. The interest of this group of investors has been a reflection of Linio’s continued growth since its arrival in Mexico, Colombia, Venezuela and Peru in 2012.

135240-2155ab10-0b84-4d6f-930b-268ce660369a-imagen_25201-large-1404819848Founded in April 2012, Linio has an online catalog of over 300,000 products and is currently achieving over 15 million monthly hits on its website, over 2 million fans on their Facebook page and more than 50,000 followers on Twitter.

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Sam Wakoba
Based in Nairobi, Kenya, Sam is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba