Jumia Nigeria Pushes its Online Marketplace to Empower SMEs


unnamedRocket Internet-backed online store, Jumia Nigeria is celebrating its 2nd year anniversary by opening up its platform for even more individuals and SMEs to connect to more customers online and sell more.

The Jumia marketplace, which was launched for select Small and Medium scale businesses to give them an opportunity to showcase their products online thereby reaching a larger & more targeted audience has been loosed for individuals too who run small businesses on the side and are looking to increase visibility are also welcome to use the platform.

According to Managing Director, Jumia Nigeria Jeremy Doutte, ‘We are glad to be empowering other businesses like us to grow and definitely increase their sales. Retail in Nigeria has seen a major change in recent times and we are glad to be part of that change. In the next few years Online retail with marketplace will be a major success story that will contribute largely to the Nation’s GDP.’

Jumia says it gets over 100,000 visitors on its website and is expected to be significant to small scale retailers and individual home-based business owners and mobile sellers. Jumia’s competitor, Naspers-backed Konga.com also opened its marketplace to the public earlier this year.