According to Quarter two 2014 Gartner PC shipment results for EMEA region, consumer notebook and tablet brand, Asus shipped 2.2 million compared to 1.7 million units in the same period last year, as it continues to galvanize its lead in the hybrid market position.
The Taiwanese multinational grew from 8.4 percent PC market share in the second quarter of 2013 to 10 percent in the second quarter of this year. This translates to a 1.6 percent increase.
In a statement regarding the Gartner results, Mr. Chris Wen, the Country Product Manager for Asus Kenya Said. “The increased PC market growth realized by Asus is in part as a result of consumers readily going for tablets and hybrid notebooks-in developing markets like Kenya. The results also indicate growing confidence by our consumers in Asus fulfilling their needs when it comes to PC options.”
According to Gartner, hybrid ultramobiles, such as two-in-one devices, are attracting consumers more and more, adding that end users tend to go for the lower priced gadgets over the high end ones.
Early last month, the Taiwanese multinational added to its hybrid portfolio with the introduction of the Transformer Book Flip and the Transformer Book T300 at the Computex event in Taiwan-both of which run on the Windows 8 operating system (OS).
The company has revealed that it is hoping to ride on the successful quarter two performance by locally introducing some of its other gadgets aside from having an awareness campaign within the third quarter of this year.
“To leverage on the improved performance, Asus is looking at launching the Padfone in second half of this year. We anticipate that with this introduction the gap between a mainstream and transitional gadgets will be filled. Other than this we will be looking at conducting an activation within this third quarter- to strengthen our position as a hybrid device pioneer.” Said Mr. Wen
He further added that Asus expects to remain the fastest growing IT brand in Kenya in the second half year and widen its product offering to other markets within the East Africa region.