Fanmode, an application that allows sports fans to express their emotions with each other across the world in real time, has closed a seed round of $2.4 million led by a group of Swedish and South African angel investors.
Founded in 2011 by Neven Murugan and Chriatian Jochnick, Fanmode is a gesture app that allows users to broadcast their support for their team during games by clapping, waving and cheering as well as interacting with other fans in online chats and receiving and receiving live updates on action.
The seed round will help Fanmode further develop the platform ahead of an anticipated launch in late 2014. The ‘internet of things’ start-up is currently working on building the platform and developing relationships with sports industry clients including Deloitte’s Sport Business Group, leaders, the Barclays Premier League Liga BBVA.
According to James Worrall Founder and CEO of sports business group leaders, Fanmode is pushing the boundaries of digital fan engagement and can prove to become a valuable tool for clubs, leagues and sponsors to gain valuable insights into the details of global engagement.
The London-based company is aggressively pursuing the idea of bringing fans to their teams and each other.