Food Ordering Marketplace Hellofood Raises $60 Million to Sign Up More Local Restaurants

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hellofoodRocket Internet’s global food delivery marketplace foodpanda/ hellofood has raised $60 million from a group of investors, including various existing investors, Falcon Edge Capital and Rocket Internet AG to send your kitchen packing for good.

Active in more than 40 countries on five continents, the online and mobile food ordering and delivery marketplace will use the cash to make it easier for local restaurants in its various markets to increase delivery sales  and up its customer care services for online orders and delivery cordination with restaurants.

According to Ralf Wenzel, Global Managing Director foodpanda/hellofood: “ The new funding will be invested in continuous growth in our existing markets, by partnering with even more restaurants in more cities and further improving customer service. We want to establish ourselves as the market-leading food delivery marketplace, creating the most convenient way to order food – wherever you are.”

Since its launch in 2012, foodpanda/hellofood has raised over $100 Million and recently acquired competitor Delivery Club in Russia.

In 2013, foodpanda secured more than $20 Million funding from Phenomen Ventures and Investment AB Kinnevik, and $8 million from iMENA Holdings. Another $20 Million from a group of investors, including Phenomen Ventures, was collected in February 2014.

hellofood-appThe $60 million raised today will go to Hellofood/ foodpanda operations across the world such as Nigeria, Morocco, Kenya, Ghana, Senegal, Ivory Coast, Rwanda, Tanzania, Uganda and Algeria, India, Thailand, Indonesia, Pakistan, Singapore, Malaysia, Brunei, Vietnam, Taiwan, Bangladesh, Kazakhstan, Azerbaijan, Cambodia, Hong Kong, Philippines, Russia, Poland, Ukraine, Hungary, Romania, Bulgaria, Georgia and Serbia. hellofood operates in Brazil, Mexico, Argentina, Chile, Colombia, Peru, Saudi Arabia, Jordan, Lebanon, Qatar. Delivery Club operates in Russia.

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Sam Wakoba
Based in Nairobi, Kenya, Sam is a pan-African technology journalist, author, entrepreneur, technology business mentor, judge, educationalist, and a sought-after speaker and panelist across Africa’s innovation ecosystem. He is the convenor of the popular monthly #TechNight evening event and the #StartupEast Awards and Conference, platforms that bring together startup founders, developers, entrepreneurs, investors, content creators, and tech professionals from across the continent. For more than 16 years, Sam has reported on and analysed Africa’s technology landscape, covering some of the continent’s most impactful, and at times controversial policies, programs, investors, co-founders, startups, and corporations. His work is known for its independence, depth, and fairness, with a singular goal of helping build and strengthen Africa’s nascent technology ecosystem. Beyond journalism, Sam is a business analyst and consultant, working with brands, universities, corporates, SMEs, and startups across East Africa, as well as international companies entering the East African market or scaling across Africa. In his free time, he volunteers as a consulting editor and fintech analyst at Business Tech Kenya, a business, technology, and data firm that publishes reports, reviews, and insights on business and technology trends in Kenya. Follow him on X: @SamWakoba