VISA partners with CcHub to Elevate Financial Literacy in Nigeria

By
Caroline Vutagwa
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VISA Inc has pledged financial backing to three Nigerian mobile apps that seek to promote financial literacy in Nigeria. These apps were designed by winners of the financial challenge mobile development competition, sponsored by Visa, and delivered by the Co-Creation Hub Nigeria (CcHub).

The application will educate the users on the importance of saving and financial management.

The General Manager for Visa in West Africa, Ade Ashaye said: “This initiative is part of our strategy to help Nigerians become more financially aware. What makes it unique is that it encourages Nigerians to develop locally-relevant solutions, tailored for their specific environment and needs.

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“We are always looking to support innovative programmes that can better equip individuals to manage their money more effectively, — and these apps achieve that. The apps, which are free for users encourages financial education by making financial literacy fun and entertaining, while also challenging users on their level of financial acumen.”

The apps include:

  • Money Talks – an audio tutorial solution that provides financial information using SMS, voice interactive system and the Web, adding that the application supports Igbo, Yoruba, Hausa and Pidgin English.
  • More Than Money- a game developed to reinforce students’ money management skills, is an adaptation of the community game used by Junior Achievement Nigeria in primary schools across Nigeria.
  • Market TraderStreet Tinz – a mobile, Web-based game that teaches children how to make smart financial decisions in a fun and engaging way.

CcHub CEO, Bosun Tijani, said: “CcHub is pleased to have worked with Visa, through the financial literacy challenge, to develop these three mobile apps that will go a long way in helping Nigerians make better use of their income. Playing with these apps will get the next generation started towards a financially responsible life. Together we are making a difference.”

The applications  can be downloaded at Cchubnigeria.com/flc. Information on the applications also  are available on several mobile platforms including Android, iOS and Java enabled phones (J2ME).

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