Google Nigeria has launched a first of a kind online advertising it calls called the YouTube Masthead to provide advertisers and brand owners in the country with an unparalleled opportunity to compete in the global market sphere.
The YouTube Masthead will allow advertisers to run their advertisements on the YouTube homepage through customized mastheads for the whole day. This platform also gives them the opportunity to explore the YouTube homepage with classy video plug-and-play format that helps brands interact with the consumers.
The homepage aims at building awareness, influencing perceptions and to rev-up the mind and market share of the brand, while remaining consistent with the overall YouTube experience.
“Online is now an essential part of the marketing mix and more advertisers than ever are utilizing the benefits and alongside traditional media. Since YouTube was launched in Nigeria in 2011, there have been lots of interests from brands wanting to brand and ‘takeover’ Google properties,” Juliet Ehimuan-Chiazor, country manager, Google Nigeria says.
The launch of Youtube Masthead, which is essentially the full takeover of the Youtube homepage, now presents advertisers a terrific opportunity to engage with YouTube users when they arrive on the YouTube homepage (www.youtube.com.ng)”. It is a highly effective online advertising platform for reaching massive audiences with an affordable budget”.
The new YouTube Masthead format is already gaining ground with top Nigerian brands like Glo, Airtel, UBA, Rexona, Star, Gulder and Samsung having already run campaigns to drive traffic, attract subscribers and engage Nigeria’s growing YouTube user population.
Advertisers in Nigeria will now reach consumers in their different destinations, amassing massive flow of referral traffic through YouTube and increase brand related searches on Google.