">
TechMoran
  • About Us
  • Deals
  • Jobs
  • Motoring
    • Money
  • Pitch Your Startup
  • Submit Your Post
  • Freelance Gigs
  • Travel
  • Men’s Corner
  • Dating
Tuesday, January 19, 2021
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
No Result
View All Result
TechMoran
">
Home Mobile

TA telecom launches big data project in Egypt, Kenya, Uganda and SA

Susan Mwenesi by Susan Mwenesi
6 years ago
in Mobile
6 min read
0

TA TELECOMAmbitious big data analysis project, Nafsi, has started with TA Telecom launching trials in Egypt, Kenya, Uganda and South Africa in a project that will use mobile technology to collect data from individual countries and map the personalities of the people living there.

Nafsi, which means “soul” or “being” in Swahili and Arabic, allows individuals across Africa to take a mobile-ready psychometric test to identify their personality type and will involve hundreds of thousands of people living across the continent.

Developed alongside Egypt’s first certified life coach and psychologist, Ahmed El Aawar, Nafsi uses a series of questions delivered by SMS and on mobile internet to help individuals determine their personality type.

Once this survey is completed the data is used to present individuals with a full breakdown of their character traits as well as offering tailored life advice based on the answers given. The personality types include: The Reformer, The Helper, The Achiever, The Individualist, The Investigator, The Loyalist, The Enthusiast, The Challenger and the Peacemaker.

Apart from offering life guidance to individual subscribers, TA Telecom will aggregate and analyse data gathered by the project to create personality maps of Africa, highlighting social attitudes and trends in the individual countries, information that will present opportunities for companies doing business in Africa, giving organisations a fresh insight into each country on the continent.

The long term target of the project Nafsi aims to allow businesses to reach their target audience, reduce irrelevant marketing and helping international companies realize the social differences across Africa.

Ahmed El Aawar, a certified life coach with more than 2,000 accredited hours and cognitive psychologist (Columbia University) said, “Nafsi was developed with the individual in mind. We wanted to use technology to reach out to people across Africa, speak to them and offer advice about areas of life where they can make improvements. The project uses a complex methodology of psychological Genotype (The Nature aspect of personality) recently understood by modern cognitive psychologist via the teachings of the Enneagram.”

READ  YouTube Wants You To Watch Videos Without Internet On Your Mobile Device

Related posts

A salesman checks a customer's iPhone at a mobile phone store in New Delhi, India, July 27, 2016. REUTERS/Adnan Abidi

How To Measure How Much You Walk On Your iPhone

January 17, 2021
0

realme to release more phones in 2021 to grow its smartphone market share

January 16, 2021
0

Samsung Galaxy S21 Ultra 5G: The best Galaxy performance in a smartphone yet

January 15, 2021
0
Ultra

Samsung unveils the Galaxy S21 Ultra, Galaxy S21 + & the Galaxy S21. 

January 15, 2021
0

“On top of this we also wanted to create something that would show how different Africa is. International companies can sometimes treat the continent as one market and even one country – it is a much more diverse and colourful tapestry than that. This survey will enable us to map the identity of Africa like never before and really show this.”

On his part Amr Shady, CEO of TA Telecom said “Africa can never be seen as one market. Each country has its own rules, regulations, religions, languages and social identity. Nafsi allows us to talk directly to the people in every country and find out what makes them tick. This is the largest data driven project we have delivered to the continent. Once our trials are complete, we plan to roll out Nafsi across Africa. Not only can we help improve the lives of individuals, but we can use this data to work closely with mobile operators and businesses looking to succeed on the continent.”

A full roll out to Nigeria, Morocco, Tanzania and Ghana will then follow, with the view to mapping 250,000 individual personality types over the course of the project.

Readers 997

Share

  • Click to share on Telegram (Opens in new window)
  • More
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Like this:

Like Loading...

Related

Tags: AfricaPersonalityTA Telecom
Susan Mwenesi

Susan Mwenesi

Interested in business, technology and all things startups in Africa!

Related Posts

A salesman checks a customer's iPhone at a mobile phone store in New Delhi, India, July 27, 2016. REUTERS/Adnan Abidi
Mobile

How To Measure How Much You Walk On Your iPhone

January 17, 2021
0
Mobile

realme to release more phones in 2021 to grow its smartphone market share

January 16, 2021
0
5G

Samsung Galaxy S21 Ultra 5G: The best Galaxy performance in a smartphone yet

January 15, 2021
0
Ultra
5G

Samsung unveils the Galaxy S21 Ultra, Galaxy S21 + & the Galaxy S21. 

January 15, 2021
0
Mobile

vivo smartphone unveils Vivo V20 in Kenya at Ksh45,000

January 5, 2021
0
4G

realme takes stock of its performance in the Kenyan market as it hits 50 Million shipments globally

December 30, 2020
0
Mobile

Looking For An iPhone 12? Here Are The Prices In Kenya

December 22, 2020
0
Android

vivo V20 launching in Kenya; With a 44MP Eye Autofocus Selfie for 4K Selfie Videos 

December 14, 2020
0

https://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoB
ADVERTISEMENT

Join our Mailing List

Loading

Recent Posts

How to move all of your WhatsApp groups and get started with Signal

January 18, 2021

How to Apply Online Single Business Permit.

January 18, 2021

What to do to check whether the signal is down

January 18, 2021

Top 5 Financial Assets to Invest In 2021 According to Experts

January 18, 2021

Mastercard, Unilever & KCB Bank to pump over $150,000 into SMEs in Kenya via their Jaza Duka program

January 18, 2021
">
">

Follow Us

">

There are many sites out there focused on blowing off some steam, from funny entertainment to thrilling experiences like playing online, in some cases online gaming could grant you the chance to win extra money. We came across rocketpot.io while browsing for a good btc casino online and it left us a very good impression with their wide variety of games and crypto offering.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© 2019 Moran Media Group - All rights reserved TechMoran.

No Result
View All Result
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition

© 2019 Moran Media Group - All rights reserved TechMoran.

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: