Global leader in real-time mobile survey platform Geopoll has appointed John Muthee as the Vice-President of Business Development in Africa. Muthee is expected to help drive execution of major growth initiatives amid the company’s mission of extending it mobile survey capacities throughout the continent.
Geopoll has recently opened a regional hub office in Nairobi and employed several business development veterans, among them Gordon Grant Biaku from Ghana, Matt Angus-Hammond from South Africa and Wavinya Kiagiri from Kenya.
Steve Gutterman, the President of GeoPoll, stated: “As GeoPoll becomes the go-to solution for organizations looking to gain insight into African audiences, we’ve expanded accordingly. Our new hires bring valuable market research experience that will be a key asset in addressing our clients’ information needs. John and his business development team will lead our sales efforts and provide clients with insight regarding key markets, demographics, and customer preferences that has heretofore not been available on a real-time basis.”
Muthee initially served as Managing Director for GfK East Africa, where he oversaw the Consumer Choices research division, and all client engagements across the region. In his previous role as Regional Manager at GfK, he coordinated the development of a retail panel across East Africa. Prior to joining GfK, Muthee was Country Manager for Tanzania at The Steadman Group.
Muthee’s appointment comes after GeoPoll’s recent office opening in Nairobi and launched product offerings catering to strategic sectors.
In June, GeoPoll announced its Audience Measurement Service, and with it, the first ever overnight television ratings for multiple countries in Africa. The service currently represents daily television and radio consumption of over 300 million Africans, and aims to give advertisers and broadcasters an unprecedented, real-time look at viewing habits through individual action.
GeoPoll has also expanded its subscription services to include surveys on other fundamental sectors, including Food & Agriculture, Health and Finance. The GeoPoll database currently includes over 200 million users, and is projected to extend to 500 million by the end of the year.
