Rocket Internet’s Hungry Hellofood Swallows Up Another Competitor



After taking over competitors in Russia and Ecuador and receiving $60 million of funding three weeks ago, hellofood/foodpanda, an online food delivery marketplace has acquired Brazilian food delivery competitor Entrega Delivery.

Through this deal, hellofood further strengthens its position in Brazil, after taking over Brazilian food delivery services Peixe Urbano, Jánamesa and MegaMenu last year. The hellofood app and website is now offering access to over 2,000 restaurants in more than 30 cities across Brazil. Entrega Delivery will keep operating under its brand.

Marcelo Ferreira, Co-Founder and Managing Director of hellofood Brazil: “We are excited to announce the acquisition of Entrega Delivery and its talented team, which will allow us to strengthen our presence in the strategic cities of Campinas and Belo Horizonte. This acquisition is in line with our strategy to be the top of mind for every customer, no matter where they are, when it comes to order food online”

hellofood launched its service in Brazil in mid 2013. Globally, the company is present in over 40 countries in Europe, Asia, Middle East, Africa and Latin America.

Eduardo Penna, Founder and CEO of Entrega Delivery: “We have worked very hard during the last three years, developing strategic alliances with the main players in the local food industry and building trust among our customers. That together with our working ethics and culture, helped us to become the leader of online food delivery in Campinas. With the experience, resources and technology of hellofood, we are ready to take the next big step in order to provide a world class service to Brazilian consumers.” Entrega Delivery started operations in 2010 and operates in Campinas and Belo Horizonte, partnering with over 400 restaurants.