Wednesday, April 21, 2021
TechMoran
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
  • Classifieds
No Result
View All Result
TechMoran
">
Home Business

WPP Injects A Total Of $25Million In AppNexus

Caroline Vutagwa by Caroline Vutagwa
7 years ago
in Business
4 min read
0

Related posts

Kenya’s online trading broker EGM Securities cleared to offer NSE derivatives

April 20, 2021
0

Truecaller launches an enterprise solution for businesses to grow its revenue streams

April 15, 2021
0

Mi Vida Leveraging Over 200 Years Real Estate Experience to Bring Affordable Housing to Kenya

April 13, 2021
0

AppGallery touting operational support, data analytics, security & marketing to onboard local banking apps

April 7, 2021
0

Uber & Mastercard extend digital payment partnership across the Middle East & Africa

April 7, 2021
0

LG shuts down loss-making mobile phone business to focus on EVs, IoT and B2B Solutions

April 5, 2021
0

biz

 

international communications service group, WWP will be nvesting $25 million in AppNexus. The communication group will also inject the industry’s second- largest publisher ad server platform (formerly part of Xaxis, its wholly-owned global programmatic media and technology platform) into the deal.

The transaction is still awaiting approval from the regulators and customary closing which is expected to take place by the end of the year. The New York- based AppNexus has net revenues that are significantly above $100 million and is currently valued at $1.2 billion. AppNexus’ platform allows real time buying and selling of digital advertising for marketers, publishers and content providers and media investment management companies, including Xaxis and its parent GroupM, the WPP-owned media investment management company that oversees $105 billion in client billings, according to RECMA.

Xaxis is contributing its “Xaxis For Publishers” (XFP) business to AppNexus (formerly Open Adstream). The technology was one of several acquired by WPP as part of the 24/7 Real Media acquisition and is the second largest publisher ad server platform in the world. The staff of XFP will join AppNexus. Xaxis will continue to develop its own robust proprietary platform including its Turbine DMP, analytics suite, and reporting and optimization technology.

READ  How to land that job of your dreams at Safaricom

By taking a greater stake in AppNexus, WPP further cements its leadership position in ad tech and programmatic targeting and supports an independent ad tech ecosystem that is of more value to clients than the “walled garden” solutions offered by AppNexus’ competitors, the largest of which are also media companies.
WPP’s digital revenues exceeded $6 billion in 2013, amounting to about 35 percent of the Group’s total revenues of $17.3 billion. WPP has set a target of 40-45 percent of revenue to be derived from digital in the next five years. Xaxis directs more than $750 million of audience-targeted media buys across 33 markets in North America, Europe, Asia Pacific and Latin America and manages over two trillion impressions annually.

Readers 713

Share

  • Click to share on Telegram (Opens in new window)
  • More
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Like this:

Like Loading...

Related

Caroline Vutagwa

Caroline Vutagwa

Minding my own business is not enough for me that's why you will always find me minding Africa's Businesses as well as Technology and of course letting you know about it. Talk to me on [email protected]

Related Posts

Business

Kenya’s online trading broker EGM Securities cleared to offer NSE derivatives

April 20, 2021
0
Business

Truecaller launches an enterprise solution for businesses to grow its revenue streams

April 15, 2021
0
Business

Mi Vida Leveraging Over 200 Years Real Estate Experience to Bring Affordable Housing to Kenya

April 13, 2021
0
Business

AppGallery touting operational support, data analytics, security & marketing to onboard local banking apps

April 7, 2021
0
Business

Uber & Mastercard extend digital payment partnership across the Middle East & Africa

April 7, 2021
0
Business

LG shuts down loss-making mobile phone business to focus on EVs, IoT and B2B Solutions

April 5, 2021
0
Business

Network International hires new executive to drive growth in Sub-Saharan Africa

April 5, 2021
0
Business

Airtel Africa’s Mobile Money Business Raises $100m from Mastercard

April 1, 2021
0
Business

How to use PayPal’s New “Checkout with Crypto” Feature

March 31, 2021
0

ADVERTISEMENT

Join our Mailing List

Loading

Recent Posts

Nigeria’s Overwood Capital wants to be the go-to investment platform for the common man

April 21, 2021

Trends and Benefits of Serverless Computing in 2021

April 20, 2021

Businesses Don’t Need to Understand Poker to Play Casinos at Their Own Game

April 20, 2021

Nigeria’s Babymigo provides right-hand information for expecting mothers and parents

April 20, 2021

Cairo-based grocery startup Appetito raises $450,000 seed

April 20, 2021
">
">

Follow Us

">

There are many sites out there focused on blowing off some steam, from funny entertainment to thrilling experiences like playing online, in some cases online gaming could grant you the chance to win extra money. We came across rocketpot.io while browsing for a good btc casino online and it left us a very good impression with their wide variety of games and crypto offering.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© 2019 Moran Media Group - All rights reserved TechMoran.

No Result
View All Result
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
  • Classifieds

© 2019 Moran Media Group - All rights reserved TechMoran.

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

*By registering into our website, you agree to the Terms & Conditions and Privacy Policy.
All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: