Home Startups Zomato Hits Over 30 Million Users | Rebrands to Capture Food Experiences Globally

Zomato Hits Over 30 Million Users | Rebrands to Capture Food Experiences Globally

by Sam Wakoba
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zomatoheartLaunched six years ago in India and present in South Africa and dozens of other countries, Zomato has said that it’s now serving over 30 million people globally to ensure that their next meal is not a disappointment.

The firm has also unveiled a new logo to help capture foodies experiences globally.

According to the firm’s Founder & CEO Deepinder Goyal, “Six years ago, we started a little experiment now called Zomato. Looking back, we loved our food too much to go with boring, predictable choices. Or worse still, take a chance with a poor one. So we built something that would help everyone discover more than the usual. Before we knew it, our colleagues and friends were using this treasure trove of information, encouraging us to do more. “

 Zomato, an online restaurant discovery guide providing information on home delivery, dining-out, cafés and nightlife in cities of India, Brazil, Turkey, Indonesia, South Africa and many others was built for the love of food – the one thing the firm says stirs universal emotion (probably matched only by the universality of sex, sports and music) as people’s fondest memories are intricately woven with the people they’re with, and the food they love.

It’s new logo transcends languages and cultures and captures the story of millions of meals and experiences being shared with a vast global community of people or what Zomato calls the story of “people and food”.

“It signifies our connection with those who share our passion for food,” says Goyal. “People who love, and live, to eat. The ones who diligently chronicle their food experiences so that others are able to make better choices. Because people who love to eat are always the best people.”

Product_screenshot_[1]Just like it’s new logo, the firm says our world has been, and will continue to be, built around conversations over great meals so the logo shows the firm’s dedication to the people who love food as the best

moments in the world are shared over a hot cup of coffee, a delicious meal, or a great bottle of wine long before today’s online social networks.

“We spend way too much time in front of our screens on the digital social networks, and we’ve stopped connecting with people in real life. But we believe that a good meal, along with good company, is where we find answers to all of life’s challenges. A bad meal, even with good company, takes days to digest. This simple belief about “people and food” gives us our wings and purpose.,” says Goyal.

The firm says it expects people to use the app more to conenct with others over food and as well help raise the bar for the restaurant industry by making restaurants accountable to their customers. The rebranding aims to guide people to places that help Zomato users create unique and memorable food experiences and as well provide a platform for critical feedback to reach places that don’t.

Zomato has raised a significant amount of money to take on Yelp and is expanding to several markets worldwide.

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