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Deezer Goes Live in Ghana Riding on Millicom’s Tigo Music | Four More Countries Following

Deezer-logoMillicom has partnered with music streaming service Deezer to launch Tigo Music  in Ghana soon and roll out to Chad, DR Congo, Rwanda and Tanzania in the coming months.

According to Millicom’s Executive Vice-President for Africa, Arthur Bastings, “There is a huge appetite for music in Africa and people increasingly want to choose where, when and to what they listen. So Tigo Music with Deezer gives them the freedom to enjoy the passion and emotion of their music. It is another service that contributes to the digital lifestyle and shifts mobile use further from voice to data.”

Deezer has more than sixteen million active monthly users, five million subscribers and a catalogue of over 35 million tracks. In Africa the service will also offer a large list of locally produced content. Tigo will market and distribute the service to its growing smartphone population by bundling it with mobile data packs. In the past three months alone, an additional 500,000 people took such a pack from Tigo operations in Africa.

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Deezer’s launch in Africa comes after a similar partnership in Latin America where there are already over 600,000 Tigo Music subscribers with the service being the leading distributor of music in Colombia.

Last month, Millicom partnered with Africori, to fund, acquire and manage music rights through a new venture called “Africa Music Rights.

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Music streaming is the fastest growing area for the global music industry and music content is already the second most popular mobile phone feature in sub-Saharan Africa. Smartphone penetration there is forecast by the GSMA to grow 30% annually in the next five years.

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Sam Wakoba
Sam Wakobahttp://techmoran.com
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs  TechMoran.com, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

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