Popular mobile social network in Nigeria, Eskimi has launched a mobile RTB (mobile real time bidding platform) in a move to increase the mobile reach in Nigeria for advertisement clients and agencies who works with the network to reach its 9 million members in the country.
The RTB is expected to help the mobile social network reach another 30 million mobile consumers.
According to Vytas Paukstys, CEO of Eskimi, “Our main goal from the start was to offer the best quality services to Nigerian clients. We were very focused on making performance and engagement campaigns work on our social network digital media. Launching RTB platform is our next step in becoming a one stop shop for all mobile marketing needs in Nigeria and other African countries.”
The firm says the real time bidding platform will offer simplicity for clients and will not overwhelm them with programmatic buying details. All campaigns can be launched by Eskimi account managers and clients will use the same dashboard. Agencies will have special deals and improved dashboards so that everything can be also shared with the clients.
Eskimi’s main markets are Nigeria, Ghana and is spreading steadily across the continent.