Asus will be showcasing its 2014/2015 line products at the Intel Tech Bonanza event from the 5th-7th December, at Sarit centre.
During the event the multinational will unveil both the Transformer Book Flip and the next generation Intel powered Fonepad. The Transformer Book Flip is Asus’ new line of mid level laptops powered by Haswell hardware; while the Fonepad is a tablet that also has the functionality of a mobile phone.
Chris Wen, the Product Manager for Asus Kenya said: “The event will highlight Asus’ resolve of providing consumers, business people and enterprises market-defining products that offer total solutions for today’s computing challenges.”
The Taiwanese technology firm has also revealed that the event will also be a chance to showcase their other products such as its X-series notebooks, hybrid Ultrabooks and its G-series range of gaming laptops. According to the firm, consumers who attend the event will be able to sample a variety of Asus products while having an opportunity to purchase them at discounted prices.
“We’ll be having a wide range of computing devices from tablets, notebooks and gaming laptops that consumers can make contact with. The products will also be up for sale at reduced prices.” said Wen.
The tech event comes at a time when the industry has been experiencing tight competition among PC brands-when it comes to outpacing each other. Asus hopes that this event will enable it cement its position in the industry and further increase its Q4 PC sales.
Mid this year, the company strengthened its PC portfolio with the introduction of the X200 and F200 notebooks. These are similar notebooks that run on windows 8.1 operating system with the difference of F200 being a touch screen device.
Wen expects a huge turnout owing to the event being one of its kind and has called on all consumers to take part in it.