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Orange South Africa’s Cellular Retail Store Launches In Cape Town


Orange South Africa wants to make its online store a feat by unveiling a brick-and-mortar equivalent in Cape Town.

The telecommunication company is also looking into using the sore as a physical point of contact for an Internet service provider (ISP) operation, which it plans to launch next year. The store will be situated in Claremont, Cape Town, and is expected to start trading in January 2015.

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“The response to the Orange Online Store from the South African market exceeded our expectations,” said Sèbastien Crozier, CEO of Orange Horizons.

Crozier said that this led to a local warehouse being established to serve the South African market, and now the opening of the telecommunications service provider’s first retail store in the country.

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According to the telco, the store is bound to offer a wide range of the latest gadgets and accessories, click and collect facilities, a drop off point for repairs and returns, and customer service on the Orange travel products for South Africans travelling abroad. It will also act as a point of sale for the Orange Top-Up products.

Crozier said that in future, the store will also act as a point of service for the brands Internet service provider (ISP) activity in the country.

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“Further to the Orange Wi-Fi offering in South Africa, our plans to launch as an ISP in 2015 will be made easier by having a point of service and contact with our customers,” Crozier said.

Orange said that it plans to open additional stores in the future, targeting “key provinces and geographical areas”.

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Caroline Vutagwa
Caroline Vutagwa
Minding my own business is not enough for me that's why you will always find me minding Africa's Businesses as well as Technology and of course letting you know about it. Talk to me on [email protected]

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