NATIVE VML has been appointed as lead digital agency for BMW following an industry-wide pitch for the account. This means that it will be looking after all BMW’s digital creative and brand work; It is set to begin in November.
Kevin Lourens, Chief Growth Officer of NATIVE VML, said: “BMW is not only prestigious as a brand, but its essence is about innovation and pushing boundaries. As an agency we are excited to work with the brand and do things that have never been done before – to lead with progressive digital marketing ideas.”
Guy Kilfoil, BMW South Africa’s General Manager for Brand Management and Marketing Services, says, “We are excited to have NATIVE VML on board. The company has displayed a solid understanding of our business and we believe that they are well positioned to take our brand to the next level. Digital communication is constantly evolving and for a cutting-edge brand like BMW, it’s vital that our agency is ahead of the curve when it comes to digital communication and integration. As a leading premium automotive brand we constantly need to evolve and be innovative.”
“Strategic alignment with a like-minded agency will create a platform to produce cutting-edge, creative and quality work – a perfect fit for us,” he added.
Lourens concludes by saying that NATIVE VML has already started working on a unique campaign with BMW. “Our lips are sealed at this point but watch this space. You won’t be disappointed,” he says.