Facebook has booted Bing as its primary search provider and has announced that will soon launch its very own search tool.
According to Reuters, Facebook’s new search tool will give users the ability to filter through old comments and other information from friends.
The social media company has for a very long time been building its search products, using Bing as an extra layer to provide results beyond the Interest Graph in an effort to avoid letting rival Google into the system.
A Facebook spokesperson told Reuters: “We’re not currently showing web search results in Facebook Search because we’re focused on helping people find what’s been shared with them on Facebook. We continue to have a great partnership with Microsoft of lots of different areas.”
Facebook is bound to face challenges in th step that it has made, given it has 1 billion active users and is home to more than a billion posts.
It’s a difficult but important obstacle to tackle as Facebook continues to dominate our social imprint on the Internet. The social giant has been around for more than a decade, and thus entire lives have been lived and recorded on Facebook. That content is growing exponentially, and search that is tailored to this specific network will likely be crucial.