Present in Kenya, Cameroon, Egypt, Ghana, Ivory Coast, Morocco, Nigeria, Uganda, and Tanzania, Jumia has launched an offline operation in Nakuru and announced further plans to launch similar hubs in major towns in the country in a move to reach more customers.
The would-be everything store has set up shop on the first floor of Uchumi Business Center in Nakuru town to serve the larger Rift Valley region in what it says a growing customer base in the region. The firm says its Mombasa hub has been perfoming well.
In a statement, Parinaz Firozi, MD, Jumia Kenya said, “We have been shipping products to our customers in Rift valley all the way from Nairobi but with an office and warehouse in Nakuru, we will be able to provide a seamless experience besides creating job opportunities for the area.“
“We are soon expanding to Eldoret and other towns in Kenya in our continued efforts to be physically close to our customers and to build strong relationships and opportunities.”
Recently, Jumia partnered with Aramex to launch in-store pick-ups for products ordered on the website.
