ASUS will soon be introducing new PCs, handset and gaming products targeted at its local Kenyan market; as the company believes that consumers will be keen of tech brands this year and will judge them according to their innovativeness as opposed to the trends that are aware of.

“The tech products in 2015 will be geared towards application of the innovative demands of the consumers as opposed to knowledge of the trends. The products that we’ll be introducing meet this demand” said Chris Wen, ASUS Kenya Country Product Manager.

The devices to be introduced by mid this year include that Zenfone 2 (a Smartphone), Transformer Book T300 Chi (an ultrathin 2-in-1 laptop) and a gaming PC machine. Some of these gadgets were part of the innovations that were introduced by the tech brand at this year’s Consumer Electronics Show (CES) in Las Vegas three weeks ago.

“Part of our strategy for this year will be to try and introduce locally the innovations that have already been unveiled elsewhere in more developed markets-almost concurrently. This is because we believe that consumer’s needs are becoming similar in a more globalized world” said Wen.

Wen added that the announcement of the product lineup shows Asus’ commitment in advancing tech innovations in the gaming, Smartphone and PC industries in Kenya. He adds that this is testament to Asus’ resolve in meeting their consumer’s needs in terms of portability, entertainment and convenience.

In this year’s CES awards ASUS scooped  seven innovation awards in the category of best design and engineering. The ZenBook NX500 and ZenBook UX305 ultraportable laptops, the Transformer Book T300 Chi 2-in-1 detachable, and the ROG GR8 ultra-compact gaming laptop all won awards in the Computer Hardware and Components category, the curved-screen LX321 and LX341 monitors won in the Computer Peripherals category, and the ROG G20AJ compact gaming desktop won in the Gaming Hardware and Accessories category.