Microsoft has launched an online and retail consumer campaign dubbed #MakeItHappenEA that aims to empower customers to share their life long desires, and if selected, get once in a lifetime chance to turn them to reality.
The two months long campaign was launched in a bid to celebrate the thrill of turning people’s inspiration into reality. #MakeItHappenEA campaign will turn three winners’ dreams to reality and one overall lucky user will win an all-expenses paid trip with 3 friends to attend a concert in South Africa.
Speaking during the launch, Microsoft Mobile Devices East Africa General Manager, Mariam Abdullahi said the campaign aims to reward Lumia users and take the chance to remind people of the adventures they’ve always wanted to have and challenge them to do them, now.
“We all have that one big ‘thing’ that we’ve always wanted to do but we never seem to be able to make it happen. Microsoft is now offering you the power and tools to start making things happen in your lives through our cool range of Lumia devices” added Abdullahi.
To participate, users are required to buy any Lumia device between 1st February and 31st March, 2015, SMS the word ‘DREAM’ to 20096, an SMS with a link to #MakeItHappenEA microsite will be sent to the user to enter personal contact detail and the dream.
To learn more about the campaign, follow the #MakeItHappenEA conversations on:
· Twitter – https://twitter.com/LumiaEastAfrica
· Facebook – https://www.facebook.com/MicrosoftLumiaEastAfrica
· Instagram – @makeithappenea
Entries will be verified through IMEI details, all winners will be announced on the official Microsoft Lumia social media pages and will be contacted by the Microsoft team directly.