Samsung Electronics is introducing a range of products to the African market at the sixth annual Africa Forum in Antalya, Turkey, as the company continues to contribute to the continent’s ongoing transformation in the consumer electronics space.
The theme for Africa Forum 2015 is “One Beat – Beyond the Limit” and builds on Samsung’s intent to create change in Africa by bringing consumers’ desires to life through innovative products.
S.Y.Hong, president and CEO of Samsung Electronics Africa said: “Last year we introduced our intent into Africa: One Beat. It embodies the spirit of overcoming challenges and moving towards a vision of togetherness across the continent, part of this is remaining focused on providing our African consumers with innovative products that are driven by consumer needs and passions.”
The products introduced include:
SUHD TV
Samsung is showcasing an extensive range of SUHD TVs for the African market, which sets a new standard in premium UHD content. The launch of the 88-inch JS9500 TV, powered by a proprietary, eco-friendly nano-crystal display technology and intelligent SUHD re-mastering engine delivers superior picture quality with stunning contrast, striking brightness, spectacular colour and superb UHD detail. SUHD TV’s nano-crystal technology transmits different colours of light depending on their size to produce the highest colour purity and light efficiency available today. This technology provides viewers with 64 times more colour expression than conventional TVs.
The SUHD JS9500 TV features a Grand Chamfer bezel design, adding more depth to the TV screen. Samsung will offer four new series of SUHD TVs to Africa, including the JS9500, JS9000 and JS8000.
Users will be able to enjoy African Cinema Mode, which provides an optimised viewing experience for African cinematic content, as well as Ultra Clean View for crisper picture quality; More TV Plus for easy content transfer and Review, which records TV programs by capturing still images every 5 seconds with full audio. Samsung has also partnered with eNCA to provide users with easy access to Africa’s latest news, and is working with SuperSport to offer sports highlights and live scores. Users also have access to premium lifestyle application, ONTV.
From 2015, all new Samsung Smart TVs, including the SUHD line-up, will be powered by Tizen, an open source platform that supports web standards for App TV development. Most importantly, it ensures that consumers will have access to a much broader range of Smart TV content and services.
New Premium Audio line-up
The expanded Curved Soundbar line-up features a sleek design that complements Samsung’s Curved TVs, providing an immersive listening experience. The HW-J8500/J8501 Soundbar offers an enhanced sound experience thanks to 9.1 channel audio, centre and side speakers, and Samsung’s Multi-Air Gap speaker unit in the subwoofer.
The WAM7500 and WAM6500 speakers, developed in Samsung’s audio lab in California, deliver a 360-degree sound experience thanks to Samsung’s proprietary ring radiator technology.
Monitor innovation and design
Samsung will showcase a full line-up of monitors at the Africa Forum in Antalya. The cutting edge solutions include curved and UHD monitors, in the SE790C, SD590C, UD970 and SD850 range.
Digital Appliances Designed for a Better Lifestyle
Samsung continues to innovate convenient home appliances that elevate the quality of consumer lives in Africa, by infusing innovative technologies and outstanding design with the expertise of Michelin-starred chefs.
Samsung’s digital appliances line-up, tailored for the African market, now features:
The Chef Collection refrigerator RF9900, the 4 door refrigerator enables an exact and constant temperature for food storage and the Triple Cooling System creates three separate airflows in the refrigerator and freezer, enabling optimal humidity control and improved cooling performance for each compartment.
Samsung’s load washers, the activ dualwash™ washing machine, which includes a built in sink with water jets and a scrubbing surface to allow consumers to handle the entire wash process in the laundry unit instead of pretreating the items elsewhere.
The new Samsung AR9500 air conditioner
The new AX7000 Air Purifier. The AX7000’s front air inflow easily draws in air through a Dual Power Fan with two 5 step filtration system
Instantly share superior images with the Samsung NX500
The new NX500 camera has a NX AF system III and Samsung’s highest-resolution 28 MP BSI APS-C sensors. Compared to conventional CMOS sensors, BSI reduces noise more effectively by keeping the path between the lens and sensors clear so more light can hit each pixel, lowering the signal-to-noise ratio.
Putting the core performance and functionality of the NX1 into a highly portable format, this new compact camera makes sure that a moment is never missed. The palm-sized NX500 offers updated connectivity such as Bluetooth and Wi-Fi, providing users with an advanced wireless experience, as well as the option to seamlessly shoot and share their captured experiences.
Samsung Expands Ultra-slim Galaxy A devices into Africa
Samsung has expanded its line-up of Galaxy A mobile devices in the African region. Optimised for capturing and sharing your digital life, the Galaxy A7, A5 and A3 come with a 5MP front facing camera to ensure the perfect selfie, and offer original features like an animated GIF setting. The device also supports LTE category 4 for quick and easy photo and video uploads on any social network.
With a slim metal unibody design, Samsung continues to focus on creating unique style with comfortable grip for ease of use.
George Ferreira, Vice President and COO of Samsung Electronics Africa, said: “The key question for us at Samsung is how people use our products. We work hard to understand what people need and want and then we push the limits of what technology can do to deliver this. I believe that the products on display at our Africa Forum embody this way of thinking and offer our African consumers solutions through new experiences and aspirational products.”
There will be an added spotlight on Samsung’s Digital Village, Samsung Engineering Academy and Solar-powered Internet School, all of which focus on uplifting communities, developing skills and creating sustainable education systems.
