On may 2015 and subject to regulatory Unilever will have acquired the iconic British skincare brand REN.
REN, sold in about 50 countries, pioneered a new type of high performance
skincare. The range is sold predominantly in specialty stores and
pharmacies and has a strong customer base.
“It is a brand with an incredibly loyal following, with a unique
proposition that no doubt gives it potential for even further growth,
especially given that the naturals category is one of the fastest growing
in skincare globally. Its premium positioning complements well our
existing portfolio,” said Vasiliki Petrou, Unilever senior vice-president
for Prestige Brands.
Antony Buck, REN CEO, said the brand has been built over the last 15
years and selling it to Unilever till take it to the next level. Terms of
the deal were not disclosed
Promote your product, event, press release, or launch a report to a highly engaged tech and business audience. You can also take over our homepage for premium visibility and sponsor our monthly #TechNight events and podcasts and annual StartupEast Conference & Awards to maximize brand exposure.
Beyond reach and visibility, we have over ten years of experience in SEO-driven digital publishing and we are the best in the SEO market at helping brands grow organic visibility through high-quality editorial backlinks and strategic content placement. We are here to help you improve your search rankings and long-term discoverability. We also help improve AI discoverability, ensuring your brand is more visible across emerging AI-powered search and recommendation systems.
Your campaign will also be extended across
TechMoran,
BusinessTech.co.ke, and
AfricanWomenNetwork.net,
including their newsletters, giving you wider reach and engagement across East Africa’s leading digital audiences. Be part of the region’s biggest tech and business platforms monthly, quarterly, and annually.
