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Home Business Unilever to acquire REN Skincare brand

Unilever to acquire REN Skincare brand

by Susan Mwenesi
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On may 2015 and subject to regulatory Unilever will have acquired  the iconic British skincare brand REN.

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REN, sold in about 50 countries, pioneered a new type of high performance
skincare. The range is sold predominantly in specialty stores and
pharmacies and has a strong customer base.

“It is a brand with an incredibly loyal following, with a unique
proposition that no doubt gives it potential for even further growth,
especially given that the naturals category is one of the fastest growing
in skincare globally. Its premium positioning complements well our
existing portfolio,” said Vasiliki Petrou, Unilever senior vice-president
for Prestige Brands.

Antony Buck, REN CEO,  said the brand has been built over the last 15
years and selling it to Unilever till take it to the next level.  Terms of
the deal were not disclosed

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