Samsung Electronics East Africa has entered the in-store display business with a new range of business display solutions and technologies.
The display screens can be used for outdoor signage, as video walls and LED signage to stimulate businesses and customers alike. The company’s suite of semi-outdoor and outdoor signage displays (OMD and OHD Series SMART Signage) are designed to help business owners easily produce brilliant messaging — in varying conditions — with highly-visible and energy-efficient LED BLU displays.
Samsung also showcased a new “Video Wall Factory Calibration” and Color Expert Technology that enhances video wall visibility with great picture quality and messaging possibilities with Samsung’s SMART large-scale digital signage.
In a statement, Robert Ngeru, Samsung Electronics Vice President and COO for East and Central Africa said,“The solutions are optimised for a variety of environments and market verticals including retailers, offices and hotels. Samsung is positioned to build from a successful 2014 in the digital display and signage field by offering cutting-edge solutions and identifying new possibilities for our customers.”
Samsung also showcased a 1.1mm pixel pitch LED Signage featuring 133 inches of continuous, Wide Quad High Definition (WQHD) resolution (1.5 times as many pixels as Full HD) with varying sizes and resolutions to meet customer needs across retail, corporate, transportation and broadcasting environments.
Seoggi Kim, Senior Vice President, Enterprise Business Team during the unveil at ISE said “Samsung’s total display solutions — from outdoor signage and video walls to LED displays and curved monitors — are smarter, better customized and differentiated to provide new opportunities and drive growth for our customers in the retail, public, corporate and hospitality markets.”
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