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Kenyan Artists launch Easter sell- to- bless campaign

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Artists across the country have partnered classifieds site, OLX  in a campaign dubbed, Sell-to-Bless which aims to see people sell their unused goods on OLX and use the proceedings to buy dry food stuff from Tuskys supermarkets and donate to needy children’s homes.

Some of the artists in the Sell to Bless Campaign are Citizen TV’s Willis Raburu, Abel Mutua of Hapa Kule, Njugush of real househelps of kawangware, Dk Kwenye beat, Size 8, Willy Paul, Bahati, Djs Mo, Johnie Celeb, Sanch, Krowbar, Touch, Soxxy, Gee gee, Njugush, Kambua and many others

Jackson Kamau aka DJ Soxxy who heads the campaign says, “It is more rewarding to bless a child with what they need than what they don’t need. In the past, people have donated a lot of unnecessary stuff to needy homes just because they want to clear the clutter in their homes. That is why we came up with the idea to sell the stuff to someone who needs it more through OLX and use the money to buy dry food stuff to needy children’s homes”.

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In the past, people have always emptied their clutter in donation boxes in churches, offices and supermarkets. Some of these things are never used by the children’s homes as some clothes are too big and the shoes too high or small. OLX marketing manager Priscilla Muhiu says, “We see OLX as the solution because it is the only platform to sell the unused goods from homes to someone who needs it more. It is a win-win situation as the seller will declutter their homes by selling on OLX, while the needy children’s homes will get their preferred donations in form of perishables and toys too for the children”.

DJ Soxxy explains further how the campaign will work saying, “after successfully selling unused goods on OLX, the sellers will go to any Tuskys supermarket branch and shop for dry food stuff or buy vouchers from Tuskys supermarkets which will also be used as the drop-off points”.

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The public will get a chance to nominate and vote for their preferred children’s homes through live TV-shows on Sunday mornings and on social media. The various artists will visit the selected children’s homes and hold concerts to entertain the children while delivering donations from the public. This Easter, it is about getting everyone on board to sell-to-bless through http://selltobless.org where anyone who wishes to join the campaign can pledge and join the sell-to-bless wagon.

The public can also join the wagon to by pledging on the link above or on placards across all Tusky’s outlets. Other gospel DJ’s like Kambua say it is a humbling idea as she has already sold her shoes through OLX. “I have to admit that the money is tempting once you have sold, but then you remember it is for a worthy cause and buy that extra packet of Unga to feed a hungry child”.

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OlxThis campaign is organized by a number of artists who are out to share God’s love with the less fortunate in the society and  will run for a period of three weeks from 16th March to 6th April, 2015.

 

 

 

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Susan Mwenesi
Susan Mwenesi
Interested in business, technology and all things startups in Africa!

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