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DSTV to implement new rates from today, cites operational costs for increase

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Last month pay television DStv announced new ratesthe DStv HD Decoder for its subscribers which met disappointed viewers who complained on social media platforms that the new rates were too high and that they did not feel like they were getting enough value of their money.

There were even threats to walk away from the subscription service and on this first day that subscribers will have to dig deeper into their pockets t enjoy their favorite programs, Multichoice has come out to explain that increase in business operational costs such as satellite , channels costs and devaluation of currencies against the US Dollar.

“In determining a price increase, Multichoice takes into account many factors including the impact on the subscriber, current inflation and efficiencies effected within the company that may offset the necessity for a price increase. Unfortunately, it is necessary annual basis due to rising costs to the business. Our pricing reflects the cost of doing business and the necessary return on capital in order to ensure a world class , reliable and sustainable pay television service,” said the company’s Communication Manager Philip Wahome.

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Last year, DStv unveiled new channels such as Nicktoons and Nick Jr, Lifetime, ITV, ED, VUZU AMP and M-NETedge . 2015 saw the additions of Zee Wold and Arise News .

Premium PVR subscribers, will also be able to catch the action they missed upto seven days after airing while the DStv Now App will allow subscribers to access Live TV, enjoy DStvcatch Up and TV guid from their mobile phones and devices.

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With DStv Exploere subscribers will get video store into their homes with DStv Boxffice.

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Susan Mwenesi
Susan Mwenesi
Interested in business, technology and all things startups in Africa!

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