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Home Tech South Africa’s News Agency Launches A Football App

South Africa’s News Agency Launches A Football App

by Caroline Vutagwa
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AFP news agency has just launched an app that will see all football funs in the country have the best out the English premeire league. This called the AFP#TweetFoot.

This app leverages the best of Twitter to follow top national football leagues in Europe, extracting only the most pertinent and influential timelines and tweets. Working closely with Twitter, this suite of interactive, entertaining apps ranges from full-fledged sites to customizable widgets designed to work on all platforms.

The news agency has selected 1 000 to 1 500 of the most influential and pertinent accounts for each football league, breaking them into five categories: players, journalists, bloggers, fans and professionals. This “Who’s Who” of European football is updated on a regular basis.

During matches, AFP#TweetFoot displays realtime tweets enriched with metadata, including profiles and team affiliation. Clients can choose between league-, team- or match-specific timelines that are further enhanced with live play-action data, including goals, yellow & red cards, and transfers.

AFP#TweetFoot currently covers five national championships: Ligue 1 (France), Premier League (England), la Liga (Spain), Bundesliga (Germany), and Eredivisie (the Netherlands).

Users can follow live competition, or relive matches via AFP’s Twitter “replay” feature. The full-version sites also display constantly updated Twitter rankings in each league for teams and players, as well as for AFP-selected panellists, including journalists, bloggers and fans.

The apps monitor the volume of Tweets related to a league or match in realtime, and track trending Twitter topics in categories such as “top players”, “top images” and “top hashtags”.

“More than ever, today’s global citizens, faced with a perpetual tsunami of information, need dependable, serious and rigorous intermediaries. AFP is a leader in this role,” says AFP president and CEO Emmanuel Hoog.

Currently in English, French, Spanish, German and Dutch, the interface for each application can be translated into virtually any language. End users can also translate individual Tweets into the language of the interface.

“This is the latest addition to the AFP Sports offering launched in November 2013, destined for media clients and sports professionals alike,” adds AFP commercial and marketing director, Olivier Lombardie. “Working closely with Twitter, AFP is proposing a must-have tool for following a match or a league. With the development of this solution, the agency is dovetailing its strategic goals in sports and innovation.”

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