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Microsoft 4Afrika Aims to Open Up Africa for Business

image resizing-952x513-4Doing business in Africa is much easier today than it was before as Internet penetration increases and as governments build up infrastructure across the continent.

However, according to a report by the UN, trade between African countries stands at just 20% while trade with the EU is at 60%. The total intra-African trade reached 130 billion representing 11.3 percent of African trade with the world.

African countries have generally made modest progress in boosting intra-regional trade. Over the period of 2007 to 2011, the average share of intra-African exports to total merchandise exports in Africa was 11 percent compared to 50 percent in Asia and 21 percent in Latin America and the Caribean while 70 percent in Europe.

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Eastern Africa countries lead in the continent by  virtue of the fact that their intra-regional exports
 stand at 14 percent of total exports well above the average of 11 percent. Western Africa countries assume the lead at 10 percent of total imports compared to the regional average of 12.7 percent.
bizafAmr Kamel, the Enterprise and Partner Group Director for Microsoft in Sub-Saharan Africa says ICT can be used to improve trade between countries in Africa and as well help investors to quickly set up and run shop in Africa.
“ICT can help automate and bring together Africa’s synergy and potential. Innovation harnessing ICT could be the next big thing for Africa. The political will is there and business leaders just need to put it into perspective. Businesses’ biggest challenge is lack of information as it prohibits investors to launch businesses across the continent,” Kamel said.
5-2a608881c6Microsoft therefore aims to enable information sharing, especially investor related information, use of cloud services to power government and government, government to business and government to citizen services by opening up data to the people to attract and accelerate investments in Africa.

Using its Biz4Afrika portal, the firm aims to bring together information to help investors set up and do business in Africa.

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Sam Wakoba
Sam Wakoba
Taking you on tour through Africa's tech and business ecosystem, one story at a time since 2010! Based out of Nairobi, Kenya, Sam is the founder and managing director of Moran Media, which runs, various other digital platforms and a startup incubation hub for Kenya's youthful entrepreneurs. Drop me a mail at [email protected]

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